A few tweets of mine today about Microsoft releasing Office for iPad seem to have people up-in-arms. So allow me to clarify.
First, I do think this is an important moment. Not for me, personally, because I still won’t use Office — haven’t in years — but for millions of other people who do and want to use it on their own terms, on their own devices. More importantly, this is important for Microsoft. It’s a grand gesture to suggest they’re finally taking their head out of the sand it has been in for the better part of a decade.
"But, but, but, Microsoft clearly didn’t make Office in 52 days!," they whine. No shit. I’m not saying that Satya Nadella has been the one man hand-coding Office for iPad with both hands tied behind his back for the past 52 days. I’m saying it takes balls for Microsoft to even release Office for iPad at all. Especially now.
This morning I had a meeting with a couple entrepreneurs whose company was recently acquired. It was just a general catch up session, no real agenda. Still, it seemed quite random when a good third of our conversation was spent talking about WhatsApp and its incredible penetration in India.
Why was this growth happening? The consensus was: focus. On what they’re good at. On what their users want. On what ultimately matters.
A couple hours later, what at the time seemed a random conversation turned almost a little spooky when it was announced that Facebook would be acquiring WhatsApp for $19 billion and change.
I’m not going to spend time breaking down this extraordinary deal as I know no more about it than what I’ve read. But what I do find fascinating is what’s becoming clear from those closest to the company: in an age of pomp and circumstance around all things startups, the team behind WhatsApp was all about keeping their heads down, focusing on product, and avoiding bullshit at all costs.
Just basically curious as to why you’re interested in Secret — why this after we have so many “social” apps — how different, etc.
This seems to be a common question both amongst journalists and investors. And it’s certainly a fair one. If there is indeed an “App Wall”, many of us hit it long ago. But it seems to me that things are shifting once again.
“Despite the magnitude of this shift, the software that we use to get work done has not evolved over the past thirty years.”